CIO必须拥抱社交媒媒体以推进社交业务

标签:#全球CIO博客#

访客:29898  发表于:2012-05-07 16:59:49

也许是CIO的工作节奏太快,也可能是他们不感兴趣。但无论是出于什么原因,有一件事是清楚的:通过最近的调查表明,CIO们没有进入社交媒体之中。无论出于什么原因,这都是一个不好的信号。

Harmon.ie是一家专注于协同业务的企业级解决方案公司,近日发布了关于财富250强中社交媒体运用最好的25位CIO的报告。这项报告的考核基于从Twitter、SocialMention.com、LinkedIn、Google+和Alexa所获取信息量。这些CIO>来自SAP、微软、谷歌、苏格兰皇家银行、Supervalu(超价商店)等公司。

上个月,我曾经写过一篇企业级社交工具应该得到CIO花费更多精力去关注的文章。可以说,企业级社交网络,现在依然很新,并且保持在持续进化的状态之中。

Gartner调查数字表明,CIO们还没有动力去迎接社交媒体新趋势。那么,接下来社交型商业的缓慢成功会让CIO们更积极地去搭建企业级社交网络吗?或者说社交型的CIO们会让社交业务走向成功?

全文请见:

Maybe it's because their jobs are too demanding to make the time or maybe they're just not interested, but one thing is clear: According to a new study, CIOs just aren't into social media. Whatever the reason, it’s a bad sign.

Harmon.ie, an enterprise solutions company that focuses on collaboration, released a report of the top 25 most social CIOs from the Fortune 250. It based its results on a formula that took into account information from Twitter, SocialMention.com, LinkedIn, Google+ and Alexa.

For the full list of the most social CIOs, who come from companies such as SAP, Google, Royal Bank of Scotland, Microsoft, Supervalu and more, check out its infographic.

While seeing which CIOs are most social is interesting, perhaps what's more news-worthy—or alarming, actually—is just how unengaged or disinterested CIOs are when it comes to social media. According to harmon.ie's findings, a whopping 90 percent of CIOs are not social.

But, in context, is this all that surprising?

Last month, I wrote about how enterprise social networks deserved time and careful consideration. Enterprise social networking—some others might call the trend social business—is still very new, and it's still evolving.

Gartner, in fact, predicts that by 2015, just 40 percent of large businesses will have the equivalent of a corporate Facebook network. One factor contributing to that statistic: Seventy percent of internal social initiatives eventually fail. That number doesn't give the anti-social-networking CIOs much motivation to join the social business trend.

So will the slow success of social business make CIOs more social? Or will social CIOs make social business successful?
Many CIOs have had successful enterprise collaboration and social business implementations, and most of them share one common characteristic: They all realize the impact that Facebook and other social networks have had on the consumer world, and they acknowledge the change it has had on the way that employees work. And those CIOs embrace it.

Take Maarten de Vries, CIO of global consumer lifestyle business Philips, for example. He and his team realized that employees were already using sites like Facebook, Twitter and Yammer to communicate with one another, and so they explored enterprise collaboration solutions, eventually choosing Socialcast. In only eight weeks, they exceeded by 1,000 their year-end goal of 10,000 users.

The majority of CIOs clearly aren't yet on board with social or haven’t made the time commitment to practice what they peach if they are believers, and this does their business a disservice. It may be a while before social business is the norm, but to be forward-thinking, CIOs need to know now how social media works outside the enterprise for them to successfully implement it within the business. It’s time for IT leaders to get off the social sidelines.

评论(2)

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    1. 范云佳 企业级社交网络,诸如Yammer,我们已开始试,但是低调谨慎,带来的效果和影响仍未可知

      回复[0] 2012/05/08 08:01

    1. 殷勇 各位CIO们,这是美国著名ITBLOGGER Kristin_Burnham 的一篇文章,大家怎么看啊。通过IDG在美国的影响力,目前已经有来自美国的许多著名博客作者入驻e行网,欢迎大家交流中美的信息化情况啊。

      回复[0] 2012/05/07 19:59

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