我在 【领袖对话-第12期】【创新系列】渣打为何如此凶猛——渣打银行如何利用IT为业务提供价值 的在线会议中

访客:21520  发表于:2013-04-08 16:42:51

回答 @仝仲峰1:2 years ago, when we introduced Breeze, we were one of the very early bank introducing mobile banking platform..... However, today, practically, every bank offers mobile banking. Having a mobile banking is not that special any more. Most of the organizations simply shrink what they normally offer online and turn it into a mobile app. Bear in mind, this probably wouldnt work. The behaviour of a user, when they are on the road (not a home), is different. And we need to have relevant information given to our custoemrs at the right place and at the right time. Location base technology helps. User experience is extremely important.

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