管理2013

标签:管理商业

访客:42745  发表于:2013-12-20 16:04:04

很抱歉这是一份英文书单——Booz2013年战略与商业最佳商业图书。这些分门别类的图书,大部分还没有被引进国内,我们将在此后的《IT经理世界》杂志上刊登专家撰写的导读。精选这些图书不仅希望你能在碎片化的时代里抽出时间阅读,更希望这些书的内容、工具和其中的深刻见解能够帮助你带领你的公司更上一层楼。

战略

Rita Gunther McGrath

The end of competitive advantage: how to keep your strategy moving as fast as your business

Harvard Business review press 2013

《竞争优势的终结:战略如何跟上公司业务的发展步伐》

管理2013

A.G.Lafley,Roger L.Martin

Playing to Win:How strategy really works

Harvard Business review press 2013

《制胜游戏:如何让战略真正发挥效力》

管理2013

Nassim Nicholas Taleb

Antifragile:things that gain from disorder

Random House 2012

《反脆弱性:无序的收获》

管理2013


公司故事

Story of my people

What happened to goldman sachs: an insider’s story of organizational drift and its unintended consequences

Brick by birck:how lego rewrote the Rules of Innovation and Conquered the Global Toy Industry

全球化

Nirmalya Kumar and Jan-Benedict E.M.Steenkamp

Brand Breakout: How Emerging Market Brands Will Go

Global

Palgrave Macmillan 2013

《品牌突围:新兴市场品牌如何走向全球》

管理2013

Seung Ho Park,Nan Zhou,and Gerardo R. Ungson

Rough Diamonds:The four traits of successful breakout frims in BRIC countries

Jossey-Bass 2013

《原钻:金砖四国成功突围公司的四个特质》

管理2013

Christopher M. Schroeder

Starup Rising:The Entrepreneurial Revolution

Remaking the Middle East

Palgrave Macmillan 2013

《创业之星:创业革命重塑中东》

数字化

Big Data: A revolution that will transform how we

live, work, and think

《大数据时代 生活、工作与思维的大变革》

浙江人民出版社 2012.12

管理2013

The Nature of the future: Dispatches from the

socialstructed world

Spreadable Media: Creating Value and Meaning in a

networked Culture

市场营销

Simple: Conquering the Crisis of Complexity

Youtility: Why smart marketing is about help not Hype

Converge: Transforming business at the intersection of

marketing and technology

管理自我提升(Managerial Self-Help)

Humble Inquiry: The gentle art of asking instead of telling

To sell is human: The surprising truth about moving others 

Lean in: Women, work, and the will to lead

《向前一步 女性,工作及领导意志》

中信出版社,2013.6.30

管理2013 

领导力

Everybody ought to be rich: The life and times of John J. Raskob,Capitalist

Henry Ford

Icons and Idiots: Straight talk on leadership

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